Interactive SeaWalk Installation in Milan
- Milan, Italy
- December 2023
In collaboration with Technical Art Director Graziano De Vecchis and Artled (CEO Sossio Pezzella), Pysource developed SeaWalk, an innovative interactive installation simulating the sensation of walking on the sea.
This initiative was part of MSC’s Lighthouse project, designed to bring the spirit of an MSC vacation to life using immersive technology, interactive light effects, and creative installations.
The Objective
Objective: Develop a realistic and accessible sea simulation where participants could walk freely, generating responsive ripples and waves in real time. The installation needed to:
- Accommodate multiple participants simultaneously for shared social engagement.
- Be equipment-free, allowing participants to join the experience without wearing specialized devices or following extra steps.
- Offer an intuitive, seamless interaction while maintaining high immersion.
Key Challenges:
- Tight Deadlines: With a fixed timeline for the event, every stage of development had to be meticulously planned and executed.
- Low Lighting Conditions: The event space’s dim or variable lighting complicated participant tracking, requiring advanced imaging solutions.
- High Performance Requirements: Smooth, responsive animations demanded optimized hardware and software to deliver high frame rates and handle real-time participant tracking.
The Result:
The SeaWalk installation was a seamless fusion of creativity, technology, and art, embodying MSC Cruises’ brand values through innovation. Guests were delighted by the experience of walking on a reactive, simulated sea without the need for additional gear or barriers.
This captivating installation met and exceeded the client’s goals, showcasing how technology and design could transform a space into an unforgettable sensory journey. SeaWalk demonstrated the power of collaboration and left attendees with lasting memories of a magical, immersive experience.
Sources:
The installation was advertised on many national newspapers.
Here below some of the articles:
Collaborations:
Graziano De Vecchis – Technical Art Director
He is an experienced technician and art director.
He worked with prestigious Italian brands like Bulgari and Prada, as well as popular worldwide TV shows like X-Factor and Italia’s Got Talent.
Artled (the creative company)
A creative company that sells, rents and installs complex audio-visual systems for the design and creation of artistic scenography.